Spotify, a popular music streaming company has updated their terms of service, notifying customers that they will terminate accounts using ad blockers, bots and fraudulent streaming activities going in affect on March 1.
When preparing for an initial public offering in March 2018, Spotify discovered that about 2 million users, or 1.3% of their total user base at the time, have been using ad blockers on their free version of their streaming software.
A headache for a software company that is making profits through ads, as they aim to crack down on ad avoidance, one of their revenue streams.
Although it’s not clear if Spotify will immediately remove clients using ad-blocking tools, or if they will give a warning first, many are still wondering how this will play out.
As Spotify clamps down on ad blockers and third party software that streams their music for free, they are hoping this can help boost the number of paying customers that will cough up the monthly fee of $9.99 per month.
Author: Adam Sarwar